“You’re approaching human beings, of course, but they are in a gamer position; they have their controller in their hands,” he said. “For a lot of people it’s going to be their first reggaeton concert ever, and it’s going to be through Fortnite, so I have to give it all.”Throughout the pandemic, musicians — and tech companies — have scrambled to find the best platforms to stream concerts as the live music industry has come to a halt, abruptly shutting off many artists’ most important revenue stream. Instagram, YouTube and the gaming site Twitch have been crowded with performances, and a host of companies have attempted to charge money for virtual tickets and recreate some elements of attending in-person shows, like preferred seats and artist meet-and-greets. While many livestreams began barely above DIY-level production quality, innovations have emerged: Erykah Badu’s series of shows featured a performance seemingly from inside giant bubbles; a summer festival took place in Minecraft, another game with a gigantic audience.

Source: New York Times November 01, 2020 14:44 UTC