Like the hero at its centre, Baahubali: The Conclusion overcame several obstacles - limited theatre count, competition, historical trends - to become the highest-grossing Indian film in the US. The film’s distributor in the States, Great Indian Films, used a unique approach to market the movie. When Hollywood studios spend hundreds of millions to promote their tentpole pictures, GIF used social media. Baahubali 2’s worldwide box office collections stand at approximately Rs 1400 crore. Aamir Khan’s wresting drama Dangal became the highest-grossing Indian film in China, the world’s second-largest movie market, with collections of more than Rs 400 crore in just two weeks.

Source: Hindustan Times May 17, 2017 03:45 UTC