For example, this Egyptian ad features Arabic voiceover and copy, as well as Egyptian currency and locations on the app screen. With this in mind, our call-to-action messaging changed slightly depending on how familiar a market was with our brand. As countries became more familiar with our brand, call-to-action messaging became more specific, pushing passenger retention and encouraging people to use our app again. We saw a brand awareness lift of 5.6% and 13.4 million lifted users — meaning those people who responded positively to the brand out of those viewers who saw the ads and those who didn’t. And we saw an 8% increase in CTR for brand search campaigns , which reach people specifically searching for a certain product or category using branded keywords.

Source: The North Africa Journal July 25, 2023 14:00 UTC