Unit market share is important as a company needs to sell enough to cover its fixed costs such as research and development. AppleApple’s worldwide iPhone unit market share has held fairly steady in the low to mid-teens since 2013 and maybe even earlier. However its profit share of smartphone market has been much higher. Samsung has typically been in second place but it has seen its smartphone profits fall over the same timeframe. Walkley estimates that HTC, LG, Lenovo, Microsoft and Sony are essentially at breakeven.

Source: Forbes May 29, 2017 05:26 UTC