The ad Super Bowl night followed two teasers featuring Pro Football Hall of Famers Joe Montana and Mike Singletary discussing the value of teamwork and courage, especially as it relates to our troops. “We wanted this year to be an homage to those who actually make the Super Bowl happen,” said Eric Springer, chief creative officer at Innocean Worldwide Americas. The better Super Bowl is going to happen in the hearts of the people who make it happen—the troops.”Evans contends the ad wasn’t in response to any cultural conversation or charged political environment. “We just naturally wanted to lean in on a few things—how do we make things better for someone else? “The transition from the, ‘Hyundai, think about us,’ to the ‘Hyundai, better drives us’…it’s now time to talk about some of these things.”

Source: Forbes February 06, 2017 03:34 UTC