[I'm the CEO of PathoBiome, makers of BIOHM, the first probiotic developed to address the critical role of fungi in digestive health. At first blush, it seemed pretty simple... just look for people with big audiences in the spaces we are targeting (like yoga experts and nutritionists), and reach out. However, the hardest thing to answer has been this: Is this person actually influential to their audience? I wasn't quite sure how to answer that question, but I started poking around the internet trying to learn more about social influencer marketing. While doing that I stumbled across a company called Hypr with a very interesting Google Listing:

Source: Forbes April 17, 2017 01:30 UTC