© 2019 Bloomberg Finance LPThe U.S. advertising market has seen a marked shift in dynamics over the last decade due to the rise of digital advertising. Trefis highlights the historical and expected trend in the U.S. digital advertising market in the interactive dashboard How Has The U.S. Digital Advertising Market Grown In The Last Decade, And What’s The Forecast For The Next 5 Years? The U.S. online advertising market can be broken down into desktop and mobile internet markets. Desktop advertising revenue peaked at almost $39 billion in 2015 and since then have largely remained around $38 billion. The desktop advertising revenue is likely to grow marginally over the next five years.

Source: Forbes June 11, 2019 14:37 UTC