(Photo by Edward Berthelot/Getty Images) Getty ImagesGucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. And Chanel’s new Soho beauty showroom, called Atelier Beauté Chanel, is crafting new ways to enhance customers’ in-store shopping experience with technology. And my bet is what Chanel learns in this beauty concept store will translate into future tech-powered shopping experiences in its fashion boutiques as well. Putting Gucci expertise into the customers’ handMarco Bizzarri, chairman and chief executive officer of Gucci. What wowed Andrukonis and her team in a recent visit to the store was how seamlessly mobile shopping was integrated into the personal shopping experience.

Source: Forbes June 04, 2019 12:56 UTC