The Guardian, Times, Economist, Financial Times and Tortoise took podcasting “really seriously”, investing in audio teams and strategies, and it has paid off, according to Acast’s partnerships manager who works with publishers in the UK. The five publishers are now joining together for the UK’s first Publishers in Podcasting consortium, coordinated by Acast, through which they will share best practice, expertise and experience. If it works, the consortium will be expanded first to other UK publishers and then, later, globally. Future Of Media USA Our weekly does of strategic insight about the future of news media aimed at US readers. So I really think that it’s going to keep on growing.

Source: The Times May 11, 2023 10:27 UTC