Polls consistently show Mr. Trump with an approval rating among Hispanic voters hovering around 25 percent, within the lower end of the range that Republican presidents have attracted for decades. Now Goya has fallen into this boiling pot of politics and anger, a strange turn of events for a company that has prided itself on knowing its customers intimately. As the company expanded, it changed its name from Unanue & Sons to Goya Foods — reportedly buying rights to its new name for $1 because it was easier to pronounce than “oo-NA-new-way” — and branched into manufacturing. During the mid-1970s, Joseph Unanue, one of the founders’ four sons, took over as chief executive, and the company relocated to New Jersey. Some noted that Robert Unanue’s remarks at the White House showcased the glaring disconnect between the wealthy executive whose family hailed from Spain and the largely working-class Latinos who make up his customer base.

Source: New York Times July 19, 2020 09:00 UTC