Women-run small businesses are the main source of income for women to provide food, education, medical treatment and more for their families, while creating jobs in the community. Across Ghana and Africa, SMEs contribute over 70 per cent of GDP and employment, but have disproportionately less access to markets and financing. Kola Market’s e-commerce platform e-Pos, sales and workflow management, and inventory management tools provide a holistic way for SMEs to build and grow profitable businesses. I went back to the markets to engage business owners and found that most of these SMEs would rather have consistent sales than take on financing. Seshie said she envisions Kola to be a large aggregation platform for small businesses in Africa.

Source: The North Africa Journal May 13, 2024 06:56 UTC