“Cats really created the internet,” he said, pointing out the popularity of cat GIFS on Gfycat, the GIF creation and sharing startup he founded in 2015. However, cat GIFS, while a hugely popular vertical is surprisingly not the biggest GIF categories for the company. What Gfycat did is take the all popular GIF format and add a layer of quality to it. “We focus a lot on the creators,” Rabbat said. “We’re at a point where people can follow creators content and we want to develop more social features.

Source: Forbes November 27, 2017 15:22 UTC