Despite containing only 100 charities, the Forbes list contains a wide range of categories, including health care, domestic and international needs, environmental, animal welfare, religious and youth. FUNDRAISING EFFICIENCY This computes the percent of private donations remaining after deducting the costs of getting them. The formula is this: private donations minus fundraising expense, with this result divided by private donations. The average for all 100 charities is 90%—down 1% from last year—meaning that it cost 10 cents to raise $1. Here’s the formula: private donations minus surplus, with this result divided by private donations.

Source: Forbes December 11, 2020 14:37 UTC