With Jabong, Flipkart will be out of reach for good of Amazon in at least one category. If Flipkart can create differentiation between itself, Myntra and Jabong, the market is large enough for all the three to co-exist. And with Prime we expect more customers will buy (fashion products) from Amazon,” said Amazon India country head Amit Agarwal. The dealBoth Flipkart and Snapdeal were aware that if Amazon India had a weakness, it was in the fashion segment. The combination of Flipkart-Myntra is by far the largest online retailer of fashion, far ahead of Amazon India and Snapdeal.

Source: Mint July 26, 2016 19:30 UTC