With Lionel Messi — arguably the greatest soccer player of this generation — coming to town for his first road game since joining MLS in July, Hunt and FC Dallas get to reap the benefits. Public sale tickets ranged from $299-$799 before climbing to as high as $9,000 on secondary markets such as Stubhub. The high ticket price drew some criticism from fans who can purchase FC Dallas tickets to later matches in August for just $30. The number they settled on allowed FC Dallas to reach the revenue model it had hoped for. He hopes it will either inspire current sponsors to renew or bring in new ones that may grow fond of FC Dallas after their experience Sunday.

Source: Los Angeles Times August 04, 2023 20:58 UTC