Anyone with a smartphone can -- in theory, at least -- build a personal brand and become a YouTube star or Instagram famous. Personal branding, in short, is touted as a powerful ally in your quest for more explosive career advancement. However, less attention is paid to another aspect of personal branding, and one that is incredibly useful in business. It’s this: how an executive’s personal brand can be a major force that works in favor of that executive’s company. So pause for a moment now and think to yourself: Do I have a strong, influential personal brand?

Source: Forbes July 23, 2018 10:52 UTC