Ethiopia’s JEMLA is a B2B e-commerce wholesale platform that is helping informal retailers access a wide variety of fast-moving consumer goods (FMCGs) products. Additionally, the platform’s tailored approach to ordering has made it easy and convenient for retailers to access the goods they need. One is the lack of access to a reliable and cost-effective supply chain and distribution network for informal retailers in Ethiopia. “Furthermore, the traditional supply chain, with its numerous intermediaries and lack of standardised systems, can make it difficult to track products from their origin to their final destination. Consumer goods companies often lack visibility and data on the movement of their products through the supply chain, making it difficult to make informed sales and marketing decisions.

Source: The North Africa Journal May 22, 2023 06:02 UTC