The campaign started when Warner Music Group released two Sheeran singles at once, a tactic from the days of Elvis and Fats Domino. The gambit worked, showing why Warner Music chose the 44-year-old career music executive to head its recording business. He’s moved up the ranks at Warner Music by bringing along acts such as Sheeran, James Blunt and Mars. That same year, Warner Music traded hands for the third time in Lousada’s tenure, when Ukrainian-American billionaire Len Blavatnik acquired control. He oversaw the launch of Warner Music Middle East to tap into an increasingly global music market.

Source: thestar March 02, 2018 15:00 UTC