NEW YORK: Publisher Dow Jones called on its employees to celebrate the birthday of detained Wall Street Journal reporter Evan Gershkovich by participating in a running challenge and other initiatives, according to an email seen by PRWeek. In her latest weekly email update on Gershkovich, WSJ chief digital editor, international, Gráinne McCarthy, encouraged staffers to honor his birthday by participating in the #IRunForEvan running challenge. Members of our WSJ Hong Kong bureau participated in #IRunForEvan tonight to mark our colleague Evan Gershkovich's 32nd birthday. On the eve of Gershkovich's birthday, WSJ also hosted his parents, Ella Milman and Mikhail Gershkovich, on The Journal podcast to discuss their efforts to free their son. The company used internal channels, including email and Slack, to notify employees about Gershkovich’s birthday and the coordinated social storm.

Source: Wall Street Journal October 30, 2023 18:06 UTC