I like the idea of having multiple personal brand stories to pull from. Therefore, this reader’s career path of multiple industries skills, and roles likely applies to more and more readers. When your career is very varied, you can keep it coherent by sticking to a theme across your story . Another client with financial services operations as her profession and multiple Board positions as her personal passion branded as a trusted advisor on spending. My extreme career changer moniker works for me because my ideal client is an aspiring career changer.

Source: Forbes May 27, 2018 12:11 UTC