In 1955 Walt Disney himself enlisted Coca-Cola to help finance the then-gigantic $17 million construction cost of his first theme park, Disneyland. At Walt Disney World it has developed a sleek steel and glass Coca-Cola store which sells different flavors of its soft drinks from around the world. Disney ParksIt got the opportunity after Disney paid $4 billion in 2012 to buy Lucasfilm, the company behind sci-fi movie series Star Wars. On May 31 Star Wars: Galaxy’s Edge, Disney’s largest-ever, single-themed land expansion, will have its premiere at Disneyland with an equivalent area opening at Walt Disney World on August 29. It has given a glow to the theme park industry as, unlike cinema and live music, it has no in-home equivalent.

Source: Forbes May 25, 2019 00:45 UTC