How Crowns & Hops is building a Black-owned craft beer brand — and a community - News Summed Up

How Crowns & Hops is building a Black-owned craft beer brand — and a community


Really, they just want everyone to feel welcome — especially in the craft beer world, where ownership and consumers are predominantly white. Hunter develops the recipes for Crowns & Hops with the aid of consultant Jon Carpenter, while Ashburn oversees marketing and brand strategy. survey, 88% of craft brewery owners are white; in contrast, Black brewery owners make up only 1% in the study’s findings. “One of the first signs of an area gentrifying is a craft brewery,” Hunter said. Beny Ashburn holds cans of beer produced by Crowns & Hops Brewing Company.


Source: Los Angeles Times May 13, 2021 13:02 UTC



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