CFO Harmit Singh of Levi Straus & Co. Levi Strauss & Co.It’s here among Levi’s crack team of number crunchers that the “what’s not” often becomes exposed, and it’s here where a new mind-set—one that keeps consumers top-of-mind and favors stakeholders over shareholders—is already visible. Explains Singh: “As the pivot to the consumer mind-set happens, the metrics that have become critical are: How many new customers are we signing up? Moreover, processes that the company had continued to outsource, such as distribution and order fulfillment, are now being brought in-house to better serve the consumer. Such data is expected to be invaluable when it comes to forecasting consumer demand and rewarding loyal consumers. “It’s very important that your personal values resonate with the values of the organization.

Source: Forbes May 26, 2021 12:00 UTC