The disparities have stretched far back: Coke’s estimated marketing budget in 1939 soared into the millions, according to “The Cola Wars,” while Pepsi’s sat around $600,000. And while taste isn’t everything, it would ultimately enshrine Coke and Pepsi’s rivalry in marketing. Coca-ColaModern battlegroundsMany of Coke and Pepsi’s marketing mandates are the same in 2022 as at the height of the Cola Wars, particularly in the chase to win over the next generation of consumers. Like Coke, Pepsi is trying to find its place in the metaverse through formats like non-fungible tokens (NFTs). Joining forcesEven as the competition remains fierce, Coke and Pepsi share common shortcomings that may be easier to address together.

Source: The Star May 03, 2022 13:57 UTC