Apple Could Sink $1B Into Softbank's Mega Tech FundYou are alone sitting in a carriage on a train late at night. The train pulls into a deserted-looking station and a gang of drunken men step into your carriage. This is a flawed system, as we may have based our decision on incorrect or incomplete information and this leads to cognitive biases. However, cognitive bias is something we all need to be aware of when making business decisions. If what they say confirms what you thought anyway, it is normal for you to look no further before finalising your decision.

Source: Forbes January 28, 2017 13:31 UTC