In the cold chain business—so goes the irrefutable truth—there is no place for the ones breaking out in a cold sweat. Ironically, a veteran like Bose, who has had over a decade-and-a-half stint in cold chain logistics, was getting fidgety. In 2015, Bose bought 25 refrigerated vehicles, spotted a yawning gap in cold chain supply, and morphed into a transporter.The gambit bombed. “Why are you getting into cold chain again?” an anxious father was trying to make sense of a blatantly implausible move. The company's focus on transforming cold chain logistics, Gupta underlines, aligns with IvyCap's vision of supporting disruptive businesses with high impact.

Source: Forbes October 07, 2024 09:25 UTC