In an earnings call, when asked why Amazon continues to beat it's competitors, he credited their mantra of "disagree and commit". The emphasis being on truly committing to the success of an idea whether you agree with it or not. While this point of view can be powerful for a company to adopt at any point, it is never more important than during an organizational transformation. It is critical to the success of the organization that these disagreements be managed without lasting interpersonal damage. Example (receiving a tough talk):"You always forget to get my input on these designs!"

Source: Forbes June 05, 2018 21:22 UTC