But that's what the California Pizza Kitchen restaurant chain did. "I'm having the worst week of my life," Riley said in her video, because "my boyfriend and I broke up, so I ordered mac and cheese from California Pizza Kitchen, and they just sent me cheese. "Hello everyone, Chef Paul here," Paul Pszybylski, CPK's vice president of culinary innovation, said in the video, according to KTLA-TV. California Pizza Kitchen wanted to "make things right with her and then use it as an opportunity to remind everyone what matters to us" Dawn Keller, chief marketing officer told USA Today . As California Pizza Kitchen demonstrated so well, monitoring what customers and are saying about your company on social media—and reacting quickly to what you hear or see—can be an effective way to help head prevent a bad situation from turning worse—or into a full-blown crisis situation.

Source: Forbes November 24, 2024 15:26 UTC