This article is by Matt Walsh, chief experience officer and founder of Green Stone. Your organization requires true cultural empathy about how impactful journeys are created for a wide range of people with different belief systems, cultures, lifestyles and needs. Whether your creative is done in-house like Sprint or with the most famous of agencies, the challenge remains to not get lost in industry echo-chambers while bridging data with humanity through actual experience. We don’t need another election to confirm the danger of not coupling echo-chamber data with ongoing, meaningful “on-the-ground” connection with those outside the familiar. It is time that CMOs start demanding nothing less than a new paradigm for success:Break Cosmopolitan Chains By Building BridgesWhether locked in one office in San Francisco or dozens in glamorous cities around the world, creative groups are typically built on office-based models that house trendy, hipster designers in progressively cultured neighborhoods in big cities.

Source: Forbes December 05, 2017 22:52 UTC