Derek Chew, CEO of Fullmoon Digital Media, clarifies AI's role in digital marketing, including where it shines and where it falls flat. Even before the launch of ChatGPT, AI has been increasingly adopted to assist with digital marketing tasks. (5)In the meantime, AI is a real economic force with a viable role as a digital marketing tool. Developing a winning digital marketing program entails more than 1s and 0s; it requires effective communication, consistent collaboration, and hard work. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their "pack" of clients.

Source: Forbes May 22, 2023 12:27 UTC