Instagram Stories is the current darling of the fashion world, or so it seemed in New York this past week as each and every designer brand took to the platform alongside their runway shows. Fashion week has long been a central part of the social media strategy for these businesses – a ripe opportunity to capture what’s being putting out into the world with their new collections and build noise around their brands accordingly. Much like live-streaming is no longer newsworthy (though Instagram Live was also in heavy use this season), neither really is a glimpse backstage or front row – more par for the course. As with Snapchat before it, it’s the fact this content disappears 24-hours later that’s so appealing to these brands. It took the 24-hour nature of Instagram Stories as its basis and used it to reveal different content at the top of each hour throughout.

Source: Forbes September 16, 2017 21:56 UTC