This is because most online marketing, specifically, search engine optimization (SEO) is aimed at ranking for non-branded keywords and phrases. According to a post on the Orbit Media blog, How To Find All Your Branded Keywords In Seconds (plus 9 ways to Optimize for them), there are three types of key phrases. Of the three, branded phrases are still a big one. “The branded keywords are usually ignored by SEOs. My advice is head over to Andy Crestodina’s Orbit Media blog and read this post: How To Find All Your Branded Keywords In Seconds (plus 9 ways to Optimize for them).

Source: Forbes February 28, 2019 04:37 UTC