“We do a lot of research with consumers, and more and more we see that consumers really care about overtourism, and think about making a different type of choice. Consumers also want companies to show them sustainable choices,” Tans told Forbes, following her onstage discussion with Ophelia Brown, founder of VC fund Blossom Capital. Booking.com’s beginningsTans joined Amsterdam-based Booking.com as its seventh employee and become chief executive in 2016. The Dutch startup was acquired by Priceline in 2005 and has since become Europe’s largest online travel agent. And then there’s the other element to fail fast and to keep trying,” said Tans.

Source: Forbes December 03, 2019 11:48 UTC