How Being Turned Down By A Customer Saved A High-Tech Sewing Startup - News Summed Up

How Being Turned Down By A Customer Saved A High-Tech Sewing Startup


SoftWearFor Palaniswamy “Raj” Rajan, SoftWear’s sink-or-swim moment came in late 2016 when the startup presented its SEWBOTS robotic sewing technology to one of the largest bath-rug makers in the country. “When we first gave them a solution, they essentially said, ‘This is not robust enough for us,’” Rajan explains. (In 1999 he sold the online customer financial records management company VerticalOne to S1 Corporation for $166 million.) Rajan, who at first was only an investor in SoftWear, took over as CEO after the meeting. Sewing regular fabrics remains particularly labor intensive since no machine could reliably do the job before.


Source: Forbes July 05, 2017 16:07 UTC



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