Unless you’ve been on a sabbatical deep in the rainforests of Peru, you’ve probably heard about Artificial Intelligence (AI). Artificial Intelligence may be changing the way businesses serve their customers, but how is it changing the face e-commerce? Creating A More Personalized Customer ExperienceWhile “artificial” tends to imply something negative or dehumanized, Artificial Intelligence actually allows sales people to provide a more personalized experience for their customers. Through actionable sales intelligence, companies have access to rich insights regarding client behavior before, during and after a purchase. Using Artificial Intelligence, sales teams can identify who is most likely to buy their product (based on past purchase history, demographics, etc).

Source: Forbes February 26, 2017 19:43 UTC