Which is why Netflix decided to try analytics. Netflix uses this data to create a recommendation algorithm users trust because it is often right, but also a machine to predict demand. The latest Netflix series is not being made because a producer had a divine inspiration or a moment of lucidity, but because a data model says it will work. In that sense, Netflix is a 21st century analytical model, while Hollywood is still stuck in the 20th century. As a consequence, Netflix’s sustained success and growth, for those who understand the power of analytics, algorithms and machine learning, comes as no surprise.

Source: Forbes May 27, 2018 19:18 UTC