The current season of the cult classic has already sparked 8,394 Emotional Reactions (ERs) on Twitter (out of 20,561 total tweets captured by Nielsen), with 42.1% of ERs expressing love, according to Canvs, the language analytics company. The episode prompted 5,260 ERs, with 45.9% of tweets captured by Nielsen expressing some sort of emotion. The top emotion was love, accounting for 43.6% of ERs, with fans expressing their adoration for the unexpected format that pushed the boundaries. Love still dominated, generating over 42% of ERs, with funny also accounting for 14.5%. Another top emotion was brilliant, which generated 8.7% of ERs, and mainly referenced the show’s cast and creators.

Source: Forbes January 21, 2017 01:54 UTC