Of course, challenges and difficulties remain, but they are not peculiar to African countries. The book is a reference for researchers and practitioners with interests in international business, entrepreneurship and emerging economies. The book provides insights into how African entrepreneurs are navigating often turbulent institutional environments and volatile markets. There are also challenges of limited economic integration among African countries, but these are now being prioritised by regional bodies. African entrepreneurs, with all their challenges and difficulties, are giving it a good go.

Source: The North Africa Journal January 17, 2022 16:15 UTC