The ‘Best Coke Ever?’ strategy is all about championing the taste of Coke Zero Sugar to encourage people to give it a go. Oana Vlad, senior director of global strategy for The Coca-Cola Company says that strategy has been really working for Coke Zero Sugar since its launch in 2021. The lettering on the images has been created by an AI that’s been trained on imagery of Coke Zero Sugar - thousands upon thousands of images of effervescence, Coke Zero Sugar packaging and liquid. Punters will not only be able to get a hold of the Coke Zero Sugar product, but will also get access to various experiences that are part of the campaign too. “The Coke trademark is 138 years young and Coke Zero Sugar is almost 20 years, and it’s exciting to see a brand with this heritage really experiment and learn as we go, improve as we go.”

Source: The Star February 07, 2024 13:23 UTC