So, ask yourself: What is it that makes your brand unique and compelling? I’m talking about creating a signature traffic builder. So, what is a signature traffic builder? There are many ways to create traffic, but a signature traffic builder is the unique plan of action and content your brand commits to. In case you’re still not convinced, here are five compelling reasons why you should start investing in a signature traffic builder today:

Source: Forbes March 26, 2018 12:22 UTC