Chloé and Parris Gordon, co-founders of Canadian fashion label Beaufille, are exemplars of the “effortless chic” aesthetic that’s perpetually in vogue but so difficult to master. Members of FORBES’ 2017 30 Under 30, the sisters, 29 and 27 respectively, are New York Fashion Week regulars now after debuting three seasons ago in September 2015. This season, Beaufille got down to earth. Though the brand is about masculine and feminine contradiction, the current collection is more romantic than their previous ones. “We’re going to take it one season at a time and stay true to our brand image,” Parris said.

Source: Forbes February 23, 2017 17:30 UTC