Ephrata, whose middle name is withheld on request, is a managing director of the Addis Ababa Hotel Owners Association. Others are pursuing the domestic market, which slowly seems to be resulting in an increased occupancy rate. The occupancy rate had dropped to as low as 2 Pct and even less, resulting in USD 35 million in revenue losses. “Our hotel occupancy has reached over 60Pct, and this has led to an increment in our service charge earnings,” she told EBR. The average daily rate (ADR) is one crucial factor that only confirms the progress of the industry’s recovery.

Source: Ethiopian News July 12, 2023 11:36 UTC