A University of Ottawa professor is speaking out against a flashy, hard-to-ignore fundraising campaign by Toronto's Hospital for Sick Kids that uses "war as a metaphor" for the experience of living with a disease. "I think [the campaign] leaves out the folks who are so-called 'brave soldiers' who cannot win the war, win the fight. Set to the pulsing beats of the song Undeniable by rapper Donnie Daydream, "VS" depicts hospital patients kicking, punching and swinging baseball bats against adversaries like cancer, kidney failure and cystic fibrosis. The hospital was keenly aware the $2-million ad campaign could court controversy, however. Orsini also said he had problems with the fact that the ad campaign also includes autism as one of the adversaries.

Source: CBC News October 23, 2016 09:00 UTC