A broad stripe of businesses from global titan Nike Inc. to a local bakery is finding that taking sides, or even appearing to, in Hong Kong’s protests against China’s growing reach can spur popularity—or trigger an angry backlash. In recent weeks, companies have had to quickly recalibrate marketing decisions after getting entangled in local politics. Companies in China halted sales of a new Nike sneaker after its designer posted on social media expressing support for the biggest rallies in Hong Kong’s history. A Japanese sports...

Source: Wall Street Journal July 17, 2019 11:26 UTC