Honesty as the best marketing policyIn the age of fake news and unverified information on social media, transparency and honesty once again become the most important factors for good property developers. Honesty as the best marketing policyA maze of fake newsAt a recent land plot sale in western Hanoi, industry insiders have voiced concerns about unverified information. Such unofficial information is very difficult to check but can appear anywhere on social media these days and have great influence on homebuyers’ decisions. In reality, it is not hard to find ample information about upcoming projects through unofficial media channels, including social media, online forums, scam websites, spam messages, and street banners. This is very difficult to do in official media, but very easy on social media and online forums.

Source: VietNamNet News March 06, 2018 12:00 UTC