Honda relaunched the Honda Civic and Hond Accrord at Auto Expo 2018, a move that signals a return to premium cars from mass-market products. In an interview, Honda Cars India president and chief executive Yoichiro Ueno speaks about brand transformation, customer feedback, dilution of the Honda brand and his company’s stand on electric vehicles. What we are trying to achieve is premium positioning in each segment, including the entry-level segment. For example, the Amaze segment is not a premium segment. For electric vehicles to achieve very less CO2 emissions, it is very important that electric vehicles are combined with renewable energy.

Source: Mint February 12, 2018 19:18 UTC