Honda Motor Co. is trying to reinvigorate sales of one of its most recognizable nameplates, the Civic, as Americans’ interest in sedan cars wanes. With the redesign bringing the nameplate into its 11th generation, the Civic has been a mainstay in Honda’s U.S. lineup since its introduction in 1973. The Civic accounted for 26% of the compact-car market in 2019, compared with 15% in 2010, according to Edmunds.com. Some analysts say the effects of the pandemic, which has been more difficult for lower-income workers and young people, has been particularly tough on potential Civic buyers. The next generation will be more of an evolution than revolution and lean into the design and more premium-feel of the current generation, Mr. Robinson said.

Source: Mint November 18, 2020 03:00 UTC