Like other smart speakers, audio information isn't sent to Apple's cloud until this voice command has been issued, Apple said. But none of that is much different from what Amazon and Google speakers already offer. The introduction of a high-quality smart speaker from Apple puts some serious pressure on Sonos, an early leader in the connected speaker market. But the real competition between Apple, Google and Amazon in smart speakers may come down to the quality of their intelligent assistants. And fortunately for Google and Amazon, Apple's Siri is widely seen as lagging behind the competition in both its quality and capabilities.

Source: Forbes June 05, 2017 20:33 UTC