Home market still a dream for African carmakersThe Mobius. [Photo: Courtesy]Since its launch in 2014, Mobius Motors, Kenya’s only home-grown automaker, has only produced around 50 test vehicles.Mobius is among a number of African firms hoping for a slice of the continent’s largely underdeveloped market for new cars. “It is not an easy journey to be on,” said Joel Jackson, the 34-year old London-born founder of Mobius Motors. Mobius produces a boxy, no-frills SUV designed for both the challenges of Africa’s rugged driving conditions and the modest budgets of African consumers. Total auto sales in the East African Community - a common market including Kenya, Uganda, Rwanda, Burundi, Tanzania and South Sudan - are on track to double to 500,000 vehicles per year within the next decade, he estimates.

Source: Standard Digital April 12, 2019 06:56 UTC