Studios, distributors and exhibitors know this about Super Bowl weekend. Dergarabedian and Gauthier-Mercier both marvel at the phenomenon that was Taken, the kidnapper thriller starring Liam Neeson that lit up Super Bowl weekend in 2009. A thriller like Taken is considered an anomaly, but horror films stand a chance of scoring a touchdown on Super Bowl weekend. And here’s a fascinating fact: two eventual Best Picture winners, Chicago (2003) and Driving Miss Daisy (1990) opened on Super Bowl weekend. “For us, the audience that we generally go after for art-house films is not as driven by the Super Bowl.

Source: thestar February 01, 2018 21:56 UTC